Brand Evolution. Creative Direction. Digital Experience

PHC Global

PHC Global

PHC Global is deploying technology to deliver biothreat intelligence to deter and detect natural, accidental, deliberate, and novel biological agents. Already used by the Defense Innovation Unit at U.S. military installations around the globe, PHC Global provides strategic and operational intelligence to protect the warfighter and mission-critical assets at home and abroad.

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2024–2025

Brand Design
Creative Direction
Website Design

Building a Brand for
the Future of Biodefense

Project Overview

Building a brand of this magnitude requires a team effort. I worked together with founder Charity Dean and her leadership team to understand their mission, audience, and technology and to create an authentic and emotional brand that tells their story—Biothreat Intelligence for the 21st Century.

PHC Global logo with white text and a semicircle design on a purple, orange, and blue gradient background.
Four PHC GLOBAL logos in different color schemes: white on navy background, purple on white, navy on white, and yellow on white.Text reading Protecting Humankind & Capital with a paragraph about monitoring global biorisks, alongside a stylized Aa and numbers 12345 67890 on a yellow square.Font sample showing Arimo Regular with lowercase alphabet, numbers 0 to 9, slogan 'Protecting Humankind & Capital,' and large purple uppercase and lowercase A letters.Three colored circles in a row on a dark blue background above two squares with contrasting circle colors.
Two circles labeled 'Navy' and 'Purple' on a misty mountain landscape background with the heading 'protection'.Text 'Protecting Humankind & Capital' overlaid on a background of blue and purple tropical leaves.Child holding hands with an adult outdoors, partially visible, with the adult wearing navy clothing.Happy family of four holding hands and running through a golden field at sunset with the text 'Protecting Humankind & Capital' overlayed.Aerial view of a city highway at night with light trails and three colored circles labeled Navy, Purple, and Gold representing digital transformation and technology.Aerial view of illuminated highway interchange at night with text 'Protecting Humankind & Capital' overlayed, the word 'Capital' highlighted in purple on a yellow background.
PHC Global cover page titled 'Biosecurity Intelligence Before You Need It' with subtitle 'Is Your Business Prepared for Biological Threats?' dated July 2024.
Cover page titled 'The Future of U.S. Public Health: Is Your Business Prepared for Biosecurity Threats?' by PHC Global, dated July 2024, discussing a whitepaper on communicable diseases and public-private partnerships.

Web Elements

PHC Global website header with navigation menu, tagline about detecting biological threats, and customer logos on a purple abstract background.PHC Nomad standalone biosecurity system in rugged case with laptop, highlighting self-sufficient operation, point of need mobility, and comprehensive solution features.Mobile phone with purple alert notifications for Measles and Vector-Borne Disease, alongside text about expert analysis, API integration, and user-friendly platform.Military personnel in a command center with multiple monitors displaying maps and data related to biological threat monitoring.Dashboard interface showing pathogen threat levels, detection counts, and identified pathogens alongside text describing PHC's proactive biosecurity solutions.Footer menu of PHC Global website with sections for Solutions, Product, Company, Resources, Partner Portal, and Contact Us, plus copyright and policy links.
Round black challenge coin featuring a wavy American flag in the center with the text 'PHC Global', circled by stars and the phrase 'Biology is the new domain of war'.Stylized globe showing Europe, Africa, and parts of the Middle East in a dotted pattern with a purple and orange gradient background.Circular emblem featuring a globe with compass rose points surrounded by stars and the text 'Protecting Humankind and Capital' around the edge.
Rebranding. Creative Direction. Digital Experience.

Planning a rebrand for your growing company?

PHC Global needed a brand and digital presence that could keep pace with its growth. If your company is ready for a rebrand with clear creative direction, let's talk about what that could look like.

Discuss Your Rebrand
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