Brand Experience & Design



We pioneered the development of e-signature technology, and today DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. In addition, our API enables embedding and connecting DocuSign with customers' websites, mobile apps, and custom workflows.

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Brand Experience & Design
Design System

Building a brand platform

Project Overview

My focus was to create an engaging digital experience from DocuSign's established brand guidelines. By phasing out thier PDF and creating a scalable, digital solution for agencies, partners, and vendors they are reducing requests, increasing efficiency, and providing a flexible self-service tool.

DocuSign hero image of a woman sitting at a desk.

Sample of existing Brand Guidelines pages.

DocuSign brand guidelines cover
DocuSign brand guidelines overview.DocuSign brand guidelines color palette. DocuSign brand guidelines logo
DocuSign hero design options
DocuSign hero design options alt
DocuSign brand guidelines secondary color palette. DocuSign brand guidelines sample text styles for layout.DocuSign brand guidelines DS Indigo brand typeface

Sample interactivity on module


We have one logo that comes in two colors. Use the black logo on light backgrounds and the white logo on dark areas. Always take into an account or consideration the legibility of the logo in relation to size and contrast within the background colors.

DocuSign logo design, black
DocuSign logo page design

Executive Creative Director- Jill Savini
Creative Director - Ryan Clark
Creative Services - Carla Weis

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