LEARN MORE ABOUT CHRIS Magruder

Senior Brand, Web & Creative Designer

Over a decade of experience turning strategy and complex ideas into clear, distinctive creative across brand, marketing, digital, and product.

01 — A little about how I work

Strategy meets hands-on execution.

I believe the best creative work happens where strategy, craft, and execution come together. I work across brand, creative, marketing, and digital, helping organizations turn ideas into work that strengthens the brand, improves the experience, and moves the business forward.

I'm a player/coach by nature. I can set creative direction, mentor and collaborate with a team, or roll up my sleeves and do the work myself. I'm never far from the details—and I'm not above the work.

02 — What I do

Scalable Design Capabilities

Brand & Creative Direction
Visual identity · Art direction · Creative strategy · Campaigns
I help companies bring their brands to life through thoughtful visual identities, creative strategy, and art direction. From developing a new brand to refreshing an existing one, I create cohesive visual experiences that connect with audiences across every touchpoint.
Brand Systems
Visual languages · Design systems · Guidelines · Scalable creative systems
I build scalable  design systems that keep everything looking and feeling consistent as companies grow. From visual languages and brand guidelines to reusable components and creative assets, I make it easier for teams to create great work while staying true to their brand.
Web & Digital Experiences
Web design · UX/UI · Digital experiences · Webflow
I design and develop modern, user-friendly websites that look great and work even better. From UX/UI design and responsive layouts to custom Webflow builds, I create digital experiences that balance strong visual design with performance, accessibility, motion and usability.
Marketing & Growth
Campaign creative · Launches · Content · Conversion-focused design
I help brands connect with their audiences through engaging campaigns, product launches, and digital experiences. By combining creative storytelling with conversion-focused design, I create marketing assets and content that support business goals and encourage people to take action.
Creative Technology
Figma · Adobe · Webflow · AI-assisted workflows
I use tools like Figma, Adobe Creative Cloud, Webflow, and AI-assisted workflows to bring creative ideas to life. By combining design expertise with emerging technology, I find smarter ways to work, solve problems, and deliver polished creative solutions.
03 — How I think

Design should do more than look good.

Good design creates clarity. Great design creates momentum. I approach every project with the same goal: understand the problem, find the opportunity, build a strong creative direction, and create something that works for both the audience and the business.

Let's make something worth building.

If you're evolving a brand, building a digital experience, or looking for a creative partner who can move comfortably between strategy and execution, I'd love to talk.

Get In Touch

Frequently Asked Questions

I help companies build and grow their brands through brand identity, creative direction, website design, and Webflow development. My work also includes UX/UI design, scalable design systems, and website optimization. Whether you're starting from scratch or improving an existing brand, I can help bring everything together into a cohesive digital experience.

I primarily work with technology companies, SaaS businesses, startups, and growing brands that need help establishing or evolving their visual identity and digital presence. I've worked with companies of all sizes, from early-stage startups to established global organizations, helping them create brands and websites that support their business goals.

Yes! I'm a certified Webflow builder, which means I can take a website from initial strategy and design all the way through development and launch. I handle everything from wireframes and visual design to responsive development, CMS architecture, animations, and SEO fundamentals. Having one person manage both design and development helps keep the process efficient and the final product consistent.

Absolutely. Not every website needs a complete redesign. I can evaluate your existing site to identify opportunities to improve performance, usability, accessibility, SEO, and conversion rates. Sometimes relatively small changes to page structure, messaging, or functionality can make a meaningful difference in how your website performs.

Yes. I work with companies on individual projects, ongoing design retainers, and fractional creative leadership engagements. This can include everything from developing marketing assets and expanding brand systems to providing creative direction and supporting internal marketing teams. The goal is to give you experienced creative support without the overhead of a full-time designer.

Every project starts with a conversation about your business, goals, audience, and challenges. From there, I review what you already have, identify opportunities, and develop a plan based on your priorities. Depending on the project, that might include research, creative exploration, wireframes, design concepts, development, testing, and launch. I believe in keeping the process collaborative, transparent, and focused on solving the right business problems.

Yes. I build SEO and Answer Engine Optimization (AEO) considerations into my website projects. This includes improving page structure, metadata, content organization, technical SEO, structured data, and site performance. My goal is to help search engines and AI-powered tools better understand your business and make your website easier for potential customers to discover.

Project pricing depends on the scope, complexity, and timeline. I offer project-based pricing for clearly defined deliverables and hourly or retainer arrangements for ongoing work. After learning more about your needs, I can recommend an approach that fits your goals and budget. The best place to start is by reaching out and telling me a little about your project.