Creative Direction. Brand Strategy. Visual Systems

ConsenSys

ConsenSys

ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure.

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2018–2020

Brand Experience & Design
Brand Strategy
Creative Direction
Brand Identity
Design System

Building a visual system for a complex technology brand

Project Overview

As Creative Director, I helped evolve the ConsenSys brand across its masterbrand, products, digital experiences, and global events.

The work focused on creating a more cohesive, approachable visual language for a complex technology company while building systems that could scale across teams and products.

ConsenSys Enterprise Ethereum image

ConsenSys Masterbrand

Brand Elements

Our team focused on created unique, ownable artwork to showcase ConsenSys and it's products.

Custom generative artwork for products.

ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.generative artwork example
ConsenSys type styles
ConsenSys color paletteConsenSys color palette
ConsenSys Central Banks and the Future of Digital Money coverConsenSys Central Banks and the Future of Digital Money page layoutConsenSys Defi report quote.ConsenSys data page layout

Spoke and Mesh Branding

Brands Supported

ConsenSys Codefi logo
Codefi
ConsenSys Diligence logo
Diligence
Infura logo
Infura
MetaMask logo
MetaMask
ConsenSys Quorum, JP Morgan
Quorum
ConsenSys Truffle logo
Truffle
ConsenSys Labs hero branding imageConsenSys Labs logo reveal
ConsenSys Labs logo t shirt designConsenSys Labs logo pattern

Additional identities for products.

ConsenSys Codefi logoBUIDL Network logoSobol logo design and graphic motifanimated sobol logo ConsenSys 1 million developers logoHelena predictive markets

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