Brand Experience & Design



ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure.

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Brand Experience & Design
Brand Strategy
Creative Direction
Brand Identity
Design System

The Most Trusted Ethereum Blockchain Solutions

Project Overview

ConsenSys, founded in 2014,  is a complex organization, touching every aspect of blockchain technology.

I joined in 2018 as the Creative Director and led the brand team on refining the identity, strategy, and messaging. Our focus was to remove the complexity around cryptocurrency, blockchain, and Ethereum while increasing awareness with ConsenSys and its products.

ConsenSys Enterprise Ethereum image

ConsenSys Masterbrand

Brand Elements

Our team focused on created unique, ownable artwork to showcase ConsenSys and it's products.

Custom generative artwork for products.

ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.ConsenSys header image by Reza Ali.generative artwork example
ConsenSys type styles
ConsenSys color paletteConsenSys color palette
ConsenSys Central Banks and the Future of Digital Money coverConsenSys Central Banks and the Future of Digital Money page layoutConsenSys Defi report quote.ConsenSys data page layout

Spoke and Mesh Branding

Brands Supported
ConsenSys Codefi logo
ConsenSys Diligence logo
Infura logo
MetaMask logo
ConsenSys Quorum, JP Morgan
ConsenSys Truffle logo
ConsenSys Labs hero branding imageConsenSys Labs logo reveal
ConsenSys Labs logo t shirt designConsenSys Labs logo pattern

Additional identities for products.

ConsenSys Codefi logoBUIDL Network logoSobol logo design and graphic motifanimated sobol logo ConsenSys 1 million developers logoHelena predictive markets

Art Direction & Design - Shawn Lee
Brand Strategy & Design - Sarah Carlson
Animation - Dylan Dickey
Generative Artwork - Reza Ali
ConsenSys Design Team - Brand Design

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